System 3's AI-denial blog post for James Pond Legacy appeared to use AI imagery

System 3 Software denied using generative AI in its James Pond Legacy collection and posted hand-drawn process images as proof. The blog post defending the "painstaking, human-led process" itself appeared to contain generative AI imagery. Creator Chris Sorrell, who was never consulted, called the project "a giant reminder of how soulless businessmen have been exploiting a brand for decades."