XREAL's Permanent Price Cut Signals Confidence in Smart Glasses Scaling

XREAL cut the One Pro from $649 to $599 permanently, not as a promotion. This move typically means manufacturing gains or volume expectations justify lower margins. The shift reflects industry-wide confidence that smart glasses adoption is moving beyond early adopters. Pricing at this level places the device within reach of premium accessory spending thresholds, potentially accelerating the feedback loop where volume attracts developers.