ESPN Price Hike Makes Bundling Dramatically Cheaper Than Standalone

ESPN raises standalone prices September 17 — Select to $13.99/month, Unlimited to $31.99 — while leaving Unlimited bundles untouched at $35.99. With 80% of Unlimited subscribers already bundled, the incremental cost of adding Disney Plus and Hulu to ESPN Unlimited is now under $4/month. The pricing architecture clearly steers subscribers toward bundles and away from standalone tiers.