Peacock raises subscription prices for the fourth time in four years

Peacock raised subscription prices on August 18, 2026 — its fourth hike in as many years. Premium (ad-supported) rose from $10.99 to $12.99 monthly; Premium Plus (ad-free) from $16.99 to $19.99; entry-level Select from $7.99 to $8.99. New and returning subscribers pay immediately; existing customers until September 17. The increase follows Peacock's first profitable quarter.