Google Announces $29 Pixel Tag, First-Party Challenger to AirTag

Google announced the Pixel Tag at its "Made by Google '26" event on August 12, 2026. Priced at $29 (single) or $99 (four-pack), the tracker uses Bluetooth and Ultra Wideband via Google's Find Hub network, launches November 11, and can be rung from a Pixel Watch. NFC is omitted; Google has not detailed its replacement lost-and-found flow.