Musk Says Ugly or Overstated Ads Will Be Barred From X

Elon Musk has warned that advertisers running ads that are ugly, shrill or strident, or that overstate product claims, will be barred from X. The Verge reported the warning on October 28, 2026, alongside a prompt inside the post composer: an animated arm pointing users to the promote button, shown to some verified and Premium accounts.