Elon Musk Says Ads That Are Ugly or Exaggerated Will Be Banned From X

Elon Musk has warned that advertisers with ugly, loud or aggressive ads, or ads that exaggerate their products, will be banned from X, the social media site. The Verge reported this on October 28, 2026, alongside a prompt in the post box: a cartoon arm pointing users to the promote button, shown to some verified and paid Premium accounts.