Musk Warns Advertisers Running Ugly or Overstated Ads Will Be Barred From X

Elon Musk has warned that advertisers whose ads are ugly, shrill or strident, or that overstate product claims, will be barred from advertising on X. The Verge reported this on October 28, 2026, alongside a composer prompt: an animated arm pointing users toward the promote button, shown to some verified and Premium accounts.