Bad Bunny's Super Bowl LX Halftime Show Wins Seven Emmys, Breaking Lamar's Record

Bad Bunny's Apple Music Super Bowl LX halftime show won seven Emmys at the Creative Arts Emmy Awards on 5 September 2026, per the Television Academy. The haul — including Outstanding Variety Special (Live) — surpasses Kendrick Lamar's previous record of five for a halftime performance. Jay-Z, as executive producer, collected his third Emmy.