Kroger Denies Using Face Scans for Prices; Policy Confirms Some Security Use

Kroger says it does not use face-identification technology to set prices. Its privacy policy does say some stores use facial recognition, which identifies people by their faces, for security. Kroger is also pursuing a proposed $1.65 billion purchase of Giant Eagle, announced June 26, 2026. It expects to close in 2027, pending government approval.