Kroger Denies Facial Recognition Pricing, but Its Privacy Policy Cites In-Store Security Use

Kroger has denied using in-store facial recognition to serve customers prices. Its privacy policy acknowledges that the company uses facial recognition at some stores for security purposes. The company is pursuing a proposed $1.65 billion acquisition of Giant Eagle, announced June 26, 2026, which Kroger expects to close in 2027 subject to regulatory approval.