Kroger Denies Facial Recognition Pricing; Privacy Policy Confirms In-Store Security Use

Kroger has denied using in-store facial recognition to set prices for shoppers. Its privacy policy, however, acknowledges that some stores use the technology for security purposes. The disclosure sits alongside the company's proposed $1.65 billion acquisition of Giant Eagle, announced June 26, 2026. Kroger expects the deal to close in 2027, subject to regulatory approval.