YouTube Reaches Platform-Record 15.8% of US TV Viewing in August

YouTube captured a platform-record 15.8 percent of US TV viewing in August 2026, according to Nielsen's August Gauge, published October 22. Its monthly viewing rose 6 percent, keeping it first. Over the same month, overall streaming usage fell 3.2 percent and total TV usage fell 4.4 percent. Nielsen measures time on TV sets only, not phone viewing or subscriptions.