Garmin Markets Cirqa as Subscription-Free, but AI Insights and Coaching Sit Behind Connect+ Paywall

Garmin markets the $200 Cirqa fitness band as offering "24/7 health monitoring and fitness features with no subscription required." The baseline Garmin Connect app is free, but AI-generated insights, nutrition guidance, coaching, and live activity tracking require a Connect+ premium subscription. Garmin's own $150 Vivosmart and the $100 Fitbit Air offer competing step, sleep, and heart-rate tracking.