Meta's Pro-AI Ad Campaign Barely Features AI

Meta launched a pro-AI ad campaign on July 23, 2026, built around a one-minute Facebook reel that Engadget noted contains almost no AI content. The Meta AI interface and the "Muse Spark" model appear only briefly on a laptop screen. A Meta spokesperson said the ad kicks off a broader push to counter "AI doomers and those who have sketched out a dystopian vision." The commercial sells a feeling about AI rather than a use case.