Whatnot says fashion now drives more orders than any other product type on its platform

Whatnot, the live-shopping marketplace where sellers present items on video, says fashion now drives more orders than any other product type on the platform. Its 2027 Consumer Trends Report, published 20 October, says fashion order volumes have doubled since 2025. Collectibles, fashion and beauty sales totalled USD 8 billion last year; the company plans to double that for 2026.