Billboard and Maybelline announce "Maybe we're next" artist visibility partnership

Billboard and Maybelline announced "Maybe we're next", a partnership intended to give music artists more visibility. The announcement came during a 30-minute Executive Keynote at Billboard Latin Music Week 2026 in Miami Beach on Tuesday, October 20, with Maybelline and essie US president Yasmin Dastmalchi taking part. No financial terms or artist selection process were announced.