Djerf Avenue opens first permanent store in New York

Djerf Avenue, the label founded in 2019 by Matilda Djerf, opened its first permanent store at 25 Bond Street in downtown New York City on 3 October 2026, according to WWD. Djerf, chief creative officer, designed the space with Leap, its partner on the project. The shop trades Monday to Saturday from 11 a.m. to 7 p.m.