Hotel Il Pellicano chief designs Weekend Max Mara spring 2027 collection

Marie-Louise Sciò, chief executive officer and creative director of Hotel Il Pellicano on Tuscany's Argentario coast, designed Weekend Max Mara's spring 2027 collection. It debuted during Milan Fashion Week, one of the four main ready-to-wear showcases. The tie-up is part of Weekend Max Mara's Signature Capsule project, which tasks a designer or creative to reinterpret house codes each season.