FIT appoints first chief marketing officer, creating brand-leadership role new to the fashion school

The Fashion Institute of Technology, part of the State University of New York, has appointed Kimberly Fasting-Berg as its first chief marketing officer, a newly created role. Previously EVP and CMO at WME Fashion, she reports to president Jason Schupbach. The position supports FIT Future/Forward, Schupbach's initiative to establish FIT as "the premier laboratory for creative and creative business careers for the 21st century."