Former Binge content chief Hurbert-Burns launches The Set Up with Made Up Stories

Alison Hurbert-Burns, who launched Binge and commissioned 25 originals across six years at Foxtel, has partnered with Made Up Stories' Bruna Papandrea and Steve Hutensky to launch The Set Up. The Sydney-based label will package premium Australian drama — with IP, talent and financing attached — for broadcasters and streamers at home and internationally. Hurbert-Burns serves as CEO.