Flipboard: browsing for pleasure
By Flipboard, Inc.
Flipboard is still the best-looking way to read the news, and after sixteen years it's the only mainstream news app that has actually built something on the open social web rather than just talking about it: a Mastodon integration shipped in February 2023, more than 1,000 of its own social magazines had federated over ActivityPub by February 2024 with partners like Smithsonian, Bloomberg Green and Mashable, and in December 2024 it launched Surf, a standalone app for browsing Mastodon, Bluesky and RSS feeds together. It's free, carries a 4.7-star average across roughly 329,000 US App Store ratings, and building a magazine — pulling articles, videos and podcasts under a topic, then following what other people curate — is still a genuinely pleasant way to spend an idle hour.
Where it falls down
None of that reading experience is rewritten or shortened for you — stories run at whatever length and register the publisher wrote them, the same gap Apple News has. And the free tier is the only tier: Flipboard's own Help Center says there's no way to hide its ads, only to report one you don't like, and August 2026 App Store reviews describe the load getting worse — "barraged with dozens of ads, sometimes covering 80% of the screen," one reviewer wrote that month, while another said muting a source doesn't stop it resurfacing ("It's so annoying that I find myself just leaving the app"). Flipboard's own last disclosed active-user figure is 100 million+, from December 2022 — the same month it cut 21% of its staff — and no newer number has been published since.
- Pick it if: You want the news to look beautiful and you're happy to curate your own magazine, ads and all.
- Skip it if: You want a story shortened or rewritten for you, or a feed that stops repeating itself after you mute something.
- Founded
- Founded July 21, 2010 in Palo Alto by Mike McCue and Evan Doll
- Funding
- Ads in the flip stream, with no paid ad-free tier
- Price
- Free, with no subscription or ad-free tier of any kind — the ad-funded flip stream is the only version of the app
- Platforms
- iOS, Android, web
- Reading level
- No
- Notifications
- Topic and magazine alerts, opt-in