Walmart Completes $1.4B Vibe.co Acquisition, Completing CTV Ad Stack

Walmart completed its $1.4 billion acquisition of Vibe.co, a self-serve connected TV (CTV) ad platform, on August 4, 2026, folding it into Walmart Connect. Combined with the $2.3 billion Vizio purchase in 2024, Walmart now owns CTV hardware, ad-serving infrastructure, and a self-serve buying layer — a vertically integrated advertising stack anchored by its first-party purchase data.