Walmart Completes $1.4B Vibe.co Acquisition, Capping $3.7B CTV Build-Out

Walmart completed its $1.4 billion acquisition of self-serve CTV ad platform Vibe.co on August 4, 2026, folding it into Walmart Connect. Combined with the $2.3 billion Vizio purchase in 2024, Walmart now owns CTV hardware, ad-serving infrastructure, and a self-serve buying layer — a vertically integrated advertising stack anchored by its first-party purchase data.