Walmart Buys Vibe.co for $1.4B, Completing Its TV Advertising Stack

Walmart completed its $1.4 billion acquisition of Vibe.co on August 4, 2026, adding a self-serve ad-buying tool for streaming TV to its Walmart Connect division. Combined with the $2.3 billion Vizio purchase in 2024, Walmart now owns the TV hardware, the ad technology, and the buying platform — all linked to its own shopper purchase data.