X and World Federation of Advertisers Settle; GARM Won't Return

X Corp. and the World Federation of Advertisers settled their nearly two-year dispute on July 29, 2026. The WFA agreed it "will not form or restart GARM or a similar initiative." GARM set shared brand-safety standards for digital ads and was discontinued in August 2024. X sued alleging a coordinated advertiser boycott; a Texas court dismissed the case in March 2026 before X's appeal and settlement.