X and Advertiser Group Settle Lawsuit Over Ad Boycott

X and the World Federation of Advertisers settled their nearly two-year legal dispute on July 29, 2026. The group agreed it "will not form or restart GARM or a similar initiative." GARM was a coalition that set shared standards for where brands could safely place ads online, shut down in August 2024. X sued claiming a coordinated ad boycott; a Texas court dismissed the case in March 2026 before X's appeal and settlement.