X and World Federation of Advertisers Settle, WFA Won't Revive GARM

X Corp. and the World Federation of Advertisers settled their nearly two-year legal dispute on July 29, 2026. The WFA agreed it "will not form or restart GARM or a similar initiative." GARM, the coalition that set shared brand-safety standards for digital advertising, was discontinued in August 2024. X sued in 2024 alleging a coordinated advertiser boycott; a Texas court dismissed the case in March 2026 before X's appeal and subsequent settlement.