Anthropic's India Push Stumbles Without UPI Support, Handing Advantage to OpenAI

Anthropic has launched rupee pricing for Claude in India—where it claims 5.8% of global usage—at ₹2,000 annually for Claude Pro. The critical gap: no UPI integration. India's 500 million UPI users can't subscribe directly; they need a credit card or app store billing. OpenAI's ChatGPT already supports UPI. For a market where mobile payments far exceed card adoption, the omission may significantly limit subscriber growth.