Anthropic Launches India Pricing Without UPI, Giving OpenAI an Adoption Edge

Anthropic has started rolling out rupee-denominated pricing for Claude across India, accounting for 5.8% of global usage. Claude Pro costs ₹2,000 annually (roughly $21). Yet the move omits UPI—India's dominant digital payment rail, which OpenAI's ChatGPT already supports. Users must still pay by card or app store billing. For a market where card penetration lags mobile payment adoption, the absence locks out a meaningful segment of prospective subscribers.