Letterboxd Reaches 30 Million Users While Rivals Stall

Letterboxd has grown from 6.5 million members in August 2022 to 30 million today, with 10 million joining in the past year alone. The film-logging platform's trajectory contrasts sharply with legacy social networks losing momentum. Its appeal spans cinephiles and casual viewers, driven by algorithmic recommendations and community engagement. Netflix, Sony Pictures, Paramount, and TPG are now bidding for the platform through an active sale process.