Movie App Letterboxd Hits 30 Million Users—and Big Studios Are Paying Attention

Letterboxd, an app where people log and discuss films they watch, has grown from 6.5 million users in 2022 to 30 million today. That growth stands out while older social networks shrink. The platform appeals to both film enthusiasts and casual viewers, kept engaged through personalized recommendations and community activity. Netflix, Sony, and Paramount are now competing to buy it.