Letterboxd Grows to 30 Million Users as Social Media Peers Plateau

Letterboxd has grown from 6.5 million members in August 2022 to 30 million today, with 10 million users joining in the past year alone. The film-logging platform's growth rate stands apart as legacy social networks have stalled. That velocity tracks the platform's appeal among cinephiles and casual users alike, drawing engagement through algorithmically surfaced content and community activity. The momentum has attracted Netflix, Sony Pictures, Paramount, TPG, and other bidders now competing for the platform through Liontree's sale process.