Banijay seeks 50 million euros in cost savings from All3Media merger

Banijay is seeking 50 million euros ($56.8 million) in synergies, meaning cost savings from combining the two businesses, within 12 months of the All3Media deal closing, Deadline reported on 28 October 2026. It is a target, not a result. The combined sales arm, led by Cathy Payne, holds more than 250,000 hours of programming.