Paramount plans to sell its own U.K. advertising from 2027

Paramount plans to handle its U.K. ad sales in-house from 2027, the company said at a London upfront event. Instead of outside sales partners, Paramount+ and Pluto TV would sell advertising themselves. An upfront is the yearly pitch to advertisers about the season ahead. Lee Sears, president of international ad sales, presented the plans. Source: The Hollywood Reporter.