Gersh rebrands You First Originals as Victoria House

Gersh has rebranded Madrid-based You First Originals as Victoria House, Variety reported Oct. 15. The integration follows Gersh's 2024 acquisition, which doubled staff to more than 600 and expanded reach to 22 offices in 14 countries. Javier Martínez leads Victoria House as managing director within Gersh International's content division.