Hailey Bieber partners with Adanola on 23-piece ballet capsule

Hailey Bieber has partnered with Adanola, the Manchester-based activewear brand, on a 23-piece ballet-themed capsule collection, a small limited-edition range, WWD reported on 13 October 2026. Bieber appears in the campaign. Adanola, based in Manchester, England, records annual sales of nearly GBP 140 million.