Malkovich says awards campaigning is only way to get people into theatres

John Malkovich said awards campaigning is now the only way to get people to go to theatres. Speaking at a London Film Festival Screen Talk, Variety reported on 11 Oct 2026, the 72-year-old called the Oscars race "a different world" from his nominations for "Places in the Heart" and "In the Line of Fire," when films had already made money.