Shein Passes Asos in UK Sales, Revenue Hits £2.58bn

Shein passed Asos in UK sales last year, Companies House filings show. Its UK revenue rose 26% to £2.58bn. That confirms a shift in British fast fashion: Shein is growing by selling huge volumes while Asos's sales are shrinking. The open question is whether Shein can stay profitable as compliance and delivery costs climb.