Shein overtakes Asos in UK sales with £2.58bn revenue

Shein overtook Asos in UK sales last year, according to Companies House accounts. Its UK division reported revenue up 26% to £2.58bn. The filing establishes a crossover in British fast fashion: Shein's volume-led growth now exceeds Asos's contracting top line. What remains is whether scale can sustain profit as compliance and logistics costs rise.