SKF Revives Garbo With AI to Spotlight Magnetic Bearings

SKF rebuilt film star Greta Garbo with AI to promote its magnetic bearings — bearings that float on magnets to cut friction — as part of its anti-friction push. SKF announced the project Sept. 30 in a press-wire release. Betting a cinema icon can sell factory technology tests whether familiarity creates interest, and reaction will show comfort with digital historical figures.