MoEngage Acquires Aampe to Deploy Individual AI Agents for Each Customer

MoEngage has acquired Aampe to move its customer engagement platform beyond rule-based segmentation. The deal shifts MoEngage toward running a dedicated AI agent for each customer—millions of concurrent agents making independent decisions on messaging, timing, and channel. MoEngage raised $280 million through mid-June 2026 to fund the engineering infrastructure required.