NBC locks six sponsors for Dec. 10 centenary special

NBC has signed Allstate, Capital One, Purina Dog Chow, Smucker's, Volkswagen and Xfinity to sponsor its three-hour 100th anniversary special airing Dec. 10 from the Dolby Theater in Los Angeles, Variety reported. The deal expands the brand-vignette sponsorship model NBCUniversal used for Saturday Night Live's 50th anniversary in 2025, Variety reported.