Snap's SPECS AR Glasses Launch at $2,195, Staking a Claim on Wearable Computing

Snap unveiled SPECS, self-contained augmented reality glasses, on June 16 at the Augmented World Expo, opening pre-orders at $2,195. The device integrates compute, display, and wireless connectivity into a single frame—solving a form-factor engineering challenge that has eluded the industry since Google Glass. Co-founder Evan Spiegel positioned it as the next computing platform, echoing historical shifts from PC to mobile.