Instagram Is Testing 90-Minute Videos, With No Plan Yet to Pay Creators

Instagram Is Testing 90-Minute Videos, With No Plan Yet to Pay Creators

Instagram is testing Features, a wide-screen video format for videos up to 90 minutes long, with a small group of creators in the US and Brazil. Head of Instagram Adam Mosseri said ads placed before or during videos would be a problem for the viewing experience. Instagram has not decided whether it will pay creators for Features videos, or how.

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