Startup Instinct Raises $1 Billion for Digital Helpers

Instinct has raised $1 billion from investors, putting its overall worth at $10 billion, it confirmed September 28, 2026. Backers include Sequoia Capital, Benchmark Capital and Coatue. Founded by Noah Shinn, the company makes AI assistants that handle tasks on their own, like a digital helper, and opened its invitation-only service in August 2026.