GoPro Engages Investment Bank to Explore Sale or Merger

GoPro retained Houlihan Lokey on May 13 to pursue strategic alternatives, including a potential sale or merger, after posting an $81 million net loss in Q1 2026. Retail revenue collapsed 35% year-over-year as smartphone cameras cannibalize the consumer action camera market. The company is pivoting toward professional segments—defense and aerospace—but the review suggests the board believes finding the right buyer structure may better preserve shareholder value than an independent path.