Cognition Acquires Poke for Nine Figures, Bets AI Personality Is the Next Competitive Frontier

Cognition, maker of the Devin coding agent, acquired Poke's parent The Interaction Company for low nine figures. Poke users exchanged 100 million-plus messages last quarter. Cognition plans to bring Poke's conversational personality to Devin — a bet that interaction style now matters as much as underlying models. Poke stays independent through end of 2026; integration experiments begin in 2027.