Ferrari's First Electric Car, the Luce, Is Fully Allocated for 2027

Ferrari's first electric car, the Luce, is fully allocated for 2027. CEO Benedetto Vigna said on the 3 November 2026 earnings call that every Luce planned for that year already has a buyer. A new customer would wait a year. First deliveries are expected in the fourth quarter, at a starting price of about $615,000.