Ferrari Halves 2030 EV Target Despite Strong Luce Launch

Ferrari sold roughly 500 units of its €550,000 Luce EV within two months, hitting its 2026 sales target early, per Reuters and the Financial Times on July 29, 2026. The company simultaneously cut its broader EV target from 40% of output by 2030 to 20%. Ferrari also told buyers Luce purchases could improve wait-list positions for other models, making standalone demand hard to gauge.